Corsair has undertaken a comprehensive overhaul of its identity and passenger experience, conceived as a profound transformation rather than a simple rebranding.
The project unfolds across all brand touchpoints—both on the ground and in-flight—to align promise, uses, and perceptions. From the first point of contact to boarding, from onboard service to moments of comfort, every detail contributes to a shared intention: establishing a clear, coherent, and lasting signature.
Our intervention covers the design of the 360° brand identity, customer experience and phygital journeys, the 3D guidelines, onboard products, as well as the new agency concept and the Business lounge.
Client: Corsair
Program: Identity & Brand Experience · Customer Journey · Phygital · 3D Guidelines · Onboard Products · Agency Concept · Business Lounge
Year: 2025–2026
Status: Ongoing Deployment
Corsair has undertaken a comprehensive overhaul of its identity and passenger experience, conceived as a profound transformation rather than a simple rebranding.
The project unfolds across all brand touchpoints—both on the ground and in-flight—to align promise, uses, and perceptions. From the first point of contact to boarding, from onboard service to moments of comfort, every detail contributes to a shared intention: establishing a clear, coherent, and lasting signature.
Our intervention covers the design of the 360° brand identity, customer experience and phygital journeys, the 3D guidelines, onboard products, as well as the new agency concept and the Business lounge.
Client: Corsair
Program: Identity & Brand Experience · Customer Journey · Phygital · 3D Guidelines · Onboard Products · Agency Concept · Business Lounge
Year: 2025–2026
Status: Ongoing Deployment