Corsair has undertaken a comprehensive overhaul of its identity and passenger experience, conceived as a profound transformation rather than a simple rebranding.
The project unfolds across all brand touchpoints—both on the ground and in-flight—to align promise, uses, and perceptions. From the first point of contact to boarding, from onboard service to moments of comfort, every detail contributes to a shared intention: establishing a clear, coherent, and lasting signature.
Our intervention covers the design of the 360° brand identity, customer experience and phygital journeys, the 3D guidelines, onboard products, as well as the new agency concept and the Business lounge.
Client: Corsair
Program: Identity & Brand Experience · Customer Journey · Phygital · 3D Guidelines · Onboard Products · Agency Concept · Business Lounge
Year: 2025–2026
Status: Ongoing Deployment
Corsair has undertaken a comprehensive overhaul of its identity and passenger experience, conceived as a profound transformation rather than a simple rebranding.
The project unfolds across all brand touchpoints—both on the ground and in-flight—to align promise, uses, and perceptions. From the first point of contact to boarding, from onboard service to moments of comfort, every detail contributes to a shared intention: establishing a clear, coherent, and lasting signature.
Our intervention covers the design of the 360° brand identity, customer experience and phygital journeys, the 3D guidelines, onboard products, as well as the new agency concept and the Business lounge.
Client: Corsair
Program: Identity & Brand Experience · Customer Journey · Phygital · 3D Guidelines · Onboard Products · Agency Concept · Business Lounge
Year: 2025–2026
Status: Ongoing Deployment
BRANCHE is a creative studio based in Paris, specializing in spatial design and visual identity. We have developed the M.A.T.R.I.C.E® method to measure brand space experience.
Two expert and complementary studios come together at the heart of BRANCHE:
Atelier la BRANCHE | Experience Space®
Architecture is the spatial expression of the DNA of a place, a brand, or an institution. It ensures a deep coherence between intention, materiality, and experience, allowing each project to embody a distinctive and enduring identity.
We design responsible architecture, mindful of its context, the clarity of circulation, and user comfort. Our work spans from residential to flagship projects, from hospitality to retail, delivering precise and context-driven responses.
ALB DESIGN | Identity Architecture®
We approach brand identity as a total experience, where signs, imagery, light, interactions, and uses come together to form a sensitive and engaging journey. This approach enables the creation of clear and coherent emotional universes.
We build identities designed to express themselves at every scale: visual worlds, graphic principles, print and digital, signage, guidelines, and scalable systems.
BRANCHE is a creative studio based in Paris, specializing in spatial design and visual identity. We have developed the M.A.T.R.I.C.E® method to measure brand space experience.
Two expert and complementary studios come together at the heart of BRANCHE:
Atelier la BRANCHE | Experience Space®
Architecture is the spatial expression of the DNA of a place, a brand, or an institution. It ensures a deep coherence between intention, materiality, and experience, allowing each project to embody a distinctive and enduring identity.
We design responsible architecture, mindful of its context, the clarity of circulation, and user comfort. Our work spans from residential to flagship projects, from hospitality to retail, delivering precise and context-driven responses.
ALB DESIGN | Identity Architecture®
We approach brand identity as a total experience, where signs, imagery, light, interactions, and uses come together to form a sensitive and engaging journey. This approach enables the creation of clear and coherent emotional universes.
We build identities designed to express themselves at every scale: visual worlds, graphic principles, print and digital, signage, guidelines, and scalable systems.