For over eight years, we have been supporting the jewelry Maison FRED in the deployment and evolution of its retail spaces and scenographic installations, in France and internationally.
This long-term collaboration has led us to work on boutiques and pop-ups across diverse cultural contexts—from Paris to Seoul, Riyadh, Dubai, Sydney, and Melbourne. Project after project, we have developed an in-depth understanding of FRED’s world—its codes, rituals, narrative, and the way it takes shape within space.
Our work focuses on the design of customer experiences, the development of ROX journeys, and the support of in-store uses (CX), translating the Maison’s identity into precise, coherent solutions that remain sensitive to local contexts.
Client: Fred
Program: International Retail · Boutiques · Pop-ups · Scenography · Customer Experience (CX) · ROX Journeys
Year: 2021–2026
Area: Variable (multi-site)
Status: Ongoing
For over eight years, we have been supporting the jewelry Maison FRED in the deployment and evolution of its retail spaces and scenographic installations, in France and internationally.
This long-term collaboration has led us to work on boutiques and pop-ups across diverse cultural contexts—from Paris to Seoul, Riyadh, Dubai, Sydney, and Melbourne. Project after project, we have developed an in-depth understanding of FRED’s world—its codes, rituals, narrative, and the way it takes shape within space.
Our work focuses on the design of customer experiences, the development of ROX journeys, and the support of in-store uses (CX), translating the Maison’s identity into precise, coherent solutions that remain sensitive to local contexts.
Client: Fred
Program: International Retail · Boutiques · Pop-ups · Scenography · Customer Experience (CX) · ROX Journeys
Year: 2021–2026
Area: Variable (multi-site)
Status: Ongoing
BRANCHE is a creative studio based in Paris, specializing in spatial design and visual identity. We have developed the M.A.T.R.I.C.E® method to measure brand space experience.
Two expert and complementary studios come together at the heart of BRANCHE:
Atelier la BRANCHE | Experience Space®
Architecture is the spatial expression of the DNA of a place, a brand, or an institution. It ensures a deep coherence between intention, materiality, and experience, allowing each project to embody a distinctive and enduring identity.
We design responsible architecture, mindful of its context, the clarity of circulation, and user comfort. Our work spans from residential to flagship projects, from hospitality to retail, delivering precise and context-driven responses.
ALB DESIGN | Identity Architecture®
We approach brand identity as a total experience, where signs, imagery, light, interactions, and uses come together to form a sensitive and engaging journey. This approach enables the creation of clear and coherent emotional universes.
We build identities designed to express themselves at every scale: visual worlds, graphic principles, print and digital, signage, guidelines, and scalable systems.
BRANCHE is a creative studio based in Paris, specializing in spatial design and visual identity. We have developed the M.A.T.R.I.C.E® method to measure brand space experience.
Two expert and complementary studios come together at the heart of BRANCHE:
Atelier la BRANCHE | Experience Space®
Architecture is the spatial expression of the DNA of a place, a brand, or an institution. It ensures a deep coherence between intention, materiality, and experience, allowing each project to embody a distinctive and enduring identity.
We design responsible architecture, mindful of its context, the clarity of circulation, and user comfort. Our work spans from residential to flagship projects, from hospitality to retail, delivering precise and context-driven responses.
ALB DESIGN | Identity Architecture®
We approach brand identity as a total experience, where signs, imagery, light, interactions, and uses come together to form a sensitive and engaging journey. This approach enables the creation of clear and coherent emotional universes.
We build identities designed to express themselves at every scale: visual worlds, graphic principles, print and digital, signage, guidelines, and scalable systems.