The M.A.T.R.I.C.E.® Method
Each project begins with a precise reading of spaces, circulation, and the visible and invisible signals that shape the experience. The method articulates three inseparable dimensions: what the brand promises through its DNA, positioning, and codes; what customers actually experience, in their journeys, their relationship to space, their comfort, and clarity; and what the business observes, in terms of conversion, retention, operational efficiency, and consistency across a network.
Creation is never reduced to a purely formal or aesthetic response. It is conceived as the spatial and experiential translation of a clearly identified issue, defined through the method.
Experience Health Score®
We open up a complementary field of analysis, focused on the actual state of the experience, from both the customer (CX) and team (EX) perspectives. We develop reading and scoring tools capable of identifying points of tension, revealing leakage areas, and prioritizing interventions.
This approach is based on performance observation, but also on the analysis of the states generated by the experience itself: customers who are calm or under pressure, guided or disoriented; teams who are engaged or weakened, in control or overloaded.
It is precisely at this intersection—between use, emotion, and efficiency—that the lasting relevance of the projects we design is built.
The M.A.T.R.I.C.E.® Method
Each project begins with a precise reading of spaces, circulation, and the visible and invisible signals that shape the experience. The method articulates three inseparable dimensions: what the brand promises through its DNA, positioning, and codes; what customers actually experience, in their journeys, their relationship to space, their comfort, and clarity; and what the business observes, in terms of conversion, retention, operational efficiency, and consistency across a network.
Creation is never reduced to a purely formal or aesthetic response. It is conceived as the spatial and experiential translation of a clearly identified issue, defined through the method.
Experience Health Score®
We open up a complementary field of analysis, focused on the actual state of the experience, from both the customer (CX) and team (EX) perspectives. We develop reading and scoring tools capable of identifying points of tension, revealing leakage areas, and prioritizing interventions.
This approach is based on performance observation, but also on the analysis of the states generated by the experience itself: customers who are calm or under pressure, guided or disoriented; teams who are engaged or weakened, in control or overloaded.
It is precisely at this intersection—between use, emotion, and efficiency—that the lasting relevance of the projects we design is built.
BRANCHE is a creative studio based in Paris, specializing in spatial design and visual identity. We have developed the M.A.T.R.I.C.E® method to measure brand space experience.
Two expert and complementary studios come together at the heart of BRANCHE:
Atelier la BRANCHE | Experience Space®
Architecture is the spatial expression of the DNA of a place, a brand, or an institution. It ensures a deep coherence between intention, materiality, and experience, allowing each project to embody a distinctive and enduring identity.
We design responsible architecture, mindful of its context, the clarity of circulation, and user comfort. Our work spans from residential to flagship projects, from hospitality to retail, delivering precise and context-driven responses.
ALB DESIGN | Identity Architecture®
We approach brand identity as a total experience, where signs, imagery, light, interactions, and uses come together to form a sensitive and engaging journey. This approach enables the creation of clear and coherent emotional universes.
We build identities designed to express themselves at every scale: visual worlds, graphic principles, print and digital, signage, guidelines, and scalable systems.
BRANCHE is a creative studio based in Paris, specializing in spatial design and visual identity. We have developed the M.A.T.R.I.C.E® method to measure brand space experience.
Two expert and complementary studios come together at the heart of BRANCHE:
Atelier la BRANCHE | Experience Space®
Architecture is the spatial expression of the DNA of a place, a brand, or an institution. It ensures a deep coherence between intention, materiality, and experience, allowing each project to embody a distinctive and enduring identity.
We design responsible architecture, mindful of its context, the clarity of circulation, and user comfort. Our work spans from residential to flagship projects, from hospitality to retail, delivering precise and context-driven responses.
ALB DESIGN | Identity Architecture®
We approach brand identity as a total experience, where signs, imagery, light, interactions, and uses come together to form a sensitive and engaging journey. This approach enables the creation of clear and coherent emotional universes.
We build identities designed to express themselves at every scale: visual worlds, graphic principles, print and digital, signage, guidelines, and scalable systems.