{"id":42,"date":"2026-02-03T14:32:11","date_gmt":"2026-02-03T14:32:11","guid":{"rendered":"https:\/\/branche.paris\/branche\/moet-copy\/"},"modified":"2026-04-29T15:58:48","modified_gmt":"2026-04-29T14:58:48","slug":"matrice","status":"publish","type":"page","link":"https:\/\/branche.paris\/en\/matrice\/","title":{"rendered":"M.A.T.R.I.C.E\u00ae"},"content":{"rendered":"\n

This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:<\/p>\n\n\n\n

Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain.)<\/p><\/blockquote>\n\n\n\n

…or something like this:<\/p>\n\n\n\n

The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.<\/p><\/blockquote>\n\n\n\n

As a new WordPress user, you should go to your dashboard<\/a> to delete this page and create new pages for your content. Have fun!<\/p>\n","protected":false},"excerpt":{"rendered":"

This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I’m a bike messenger […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"open","template":"","meta":[],"class_list":["post-42","page","type-page","status-publish","hentry"],"grid":"{\"colCount\":12,\"colGutter\":1,\"rowGutters\":[2,3],\"frameMargin\":5,\"leftFrameMargin\":0,\"rightFrameMargin\":0,\"topFrameMargin\":8,\"mus\":{\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\",\"topFrameMu\":\"%\",\"bottomFrameMu\":\"%\",\"frameMu\":\"%\"},\"bottomFrameMargin\":5,\"rowAttrs\":[{\"relid\":1},{\"relid\":5},{\"relid\":10}],\"bgColor\":null,\"bgImage\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

\\u2190 Back<\/a><\/p>\",\"align\":\"middle\",\"row\":0,\"col\":1,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":2,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

M.A.T.R.I.C.E.\\u00ae<\/sup><\/h1>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":6,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

We analyze spaces and the image they project, their perceived values and actual uses, in order to identify the design levers with the greatest impact.

<\/h1>\\n

The M.A.T.R.I.C.E.\\u00ae Method<\/p>\\n

Each project begins with a precise reading of spaces, circulation, and the visible and invisible signals that shape the experience. The method articulates three inseparable dimensions: what the brand promises through its DNA, positioning, and codes; what customers actually experience, in their journeys, their relationship to space, their comfort, and clarity; and what the business observes, in terms of conversion, retention, operational efficiency, and consistency across a network.<\/p>\\n

Creation is never reduced to a purely formal or aesthetic response. It is conceived as the spatial and experiential translation of a clearly identified issue, defined through the method.<\/p>\\n


Experience Health Score\\u00ae<\/sup><\/p>\\n

We open up a complementary field of analysis, focused on the actual state of the experience, from both the customer (CX) and team (EX) perspectives. We develop reading and scoring tools capable of identifying points of tension, revealing leakage areas, and prioritizing interventions.<\/p>\\n

This approach is based on performance observation, but also on the analysis of the states generated by the experience itself: customers who are calm or under pressure, guided or disoriented; teams who are engaged or weakened, in control or overloaded.<\/p>\\n

It is precisely at this intersection\\u2014between use, emotion, and efficiency\\u2014that the lasting relevance of the projects we design is built.<\/p>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":11,\"absolute_position\":false}]}","phonegrid":"{\"colCount\":12,\"colGutter\":1,\"rowGutters\":[10,10],\"frameMargin\":5,\"leftFrameMargin\":5,\"rightFrameMargin\":5,\"topFrameMargin\":\"25\",\"mus\":{\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\",\"topFrameMu\":\"%\",\"bottomFrameMu\":\"%\",\"frameMu\":\"%\"},\"bottomFrameMargin\":5,\"rowAttrs\":[{\"relid\":4},{\"relid\":3},{\"relid\":12}],\"bgColor\":null,\"bgImage\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

\\u2190 Back<\/a><\/p>\",\"align\":\"middle\",\"row\":0,\"col\":0,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

M.A.T.R.I.C.E.\\u00ae<\/sup><\/h1>\",\"align\":\"top\",\"row\":1,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":6,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

We analyze spaces and the image they project, their perceived values and actual uses, in order to identify the design levers with the greatest impact.

<\/h1>\\n

The M.A.T.R.I.C.E.\\u00ae Method<\/p>\\n

Each project begins with a precise reading of spaces, circulation, and the visible and invisible signals that shape the experience. The method articulates three inseparable dimensions: what the brand promises through its DNA, positioning, and codes; what customers actually experience, in their journeys, their relationship to space, their comfort, and clarity; and what the business observes, in terms of conversion, retention, operational efficiency, and consistency across a network.<\/p>\\n

Creation is never reduced to a purely formal or aesthetic response. It is conceived as the spatial and experiential translation of a clearly identified issue, defined through the method.<\/p>\\n


Experience Health Score\\u00ae<\/sup><\/p>\\n

We open up a complementary field of analysis, focused on the actual state of the experience, from both the customer (CX) and team (EX) perspectives. We develop reading and scoring tools capable of identifying points of tension, revealing leakage areas, and prioritizing interventions.<\/p>\\n

This approach is based on performance observation, but also on the analysis of the states generated by the experience itself: customers who are calm or under pressure, guided or disoriented; teams who are engaged or weakened, in control or overloaded.<\/p>\\n

It is precisely at this intersection\\u2014between use, emotion, and efficiency\\u2014that the lasting relevance of the projects we design is built.<\/p>\",\"align\":\"middle\",\"row\":2,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":11,\"absolute_position\":false,\"frameOverflow\":\"\"}]}","_links":{"self":[{"href":"https:\/\/branche.paris\/en\/wp-json\/wp\/v2\/pages\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branche.paris\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/branche.paris\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/branche.paris\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/branche.paris\/en\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":0,"href":"https:\/\/branche.paris\/en\/wp-json\/wp\/v2\/pages\/42\/revisions"}],"wp:attachment":[{"href":"https:\/\/branche.paris\/en\/wp-json\/wp\/v2\/media?parent=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}