{"id":619,"date":"2026-03-13T17:12:26","date_gmt":"2026-03-13T17:12:26","guid":{"rendered":"https:\/\/branche.paris\/?page_id=619"},"modified":"2026-04-30T15:11:06","modified_gmt":"2026-04-30T14:11:06","slug":"overlay","status":"publish","type":"page","link":"https:\/\/branche.paris\/en\/branche-2\/overlay\/","title":{"rendered":"Infos"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":344,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-619","page","type-page","status-publish","hentry"],"grid":"{\"colCount\":12,\"colGutter\":1,\"rowGutters\":[5],\"rowGutter\":5,\"frameMargin\":5,\"leftFrameMargin\":5,\"rightFrameMargin\":5,\"topFrameMargin\":8,\"mus\":{\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\",\"topFrameMu\":\"%\",\"bottomFrameMu\":\"%\",\"frameMu\":\"%\"},\"bottomFrameMargin\":5,\"rowAttrs\":[{\"relid\":9},{\"row100vh\":true,\"rowcustomheight\":\"\",\"relid\":1}],\"bgColor\":null,\"bgImage\":null,\"cont\":[{\"type\":\"shortcode\",\"cont\":\"[qtranslate_language_switcher]\",\"align\":\"top\",\"row\":0,\"col\":9,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":9,\"relid\":4,\"shortcodeid\":1776850650863,\"absolute_position\":false,\"spaceaboveMu\":\"%\"},{\"type\":\"text\",\"cont\":\"<p class=\\\"_Paragraphe\\\">BRANCHE is a creative studio based in Paris, specializing in spatial design and visual identity. We have developed the M.A.T.R.I.C.E<sup>\\u00ae<\/sup> method to measure brand space experience.<\/p><p class=\\\"_Paragraphe\\\">Two expert and complementary studios come together at the heart of BRANCHE:<br \/><br \/><\/p><p class=\\\"_Paragrapheplus\\\">Atelier la BRANCHE | Experience Space<sup>\\u00ae<\/sup><\/p><p class=\\\"_Paragraphe\\\">Architecture is the spatial expression of the DNA of a place, a brand, or an institution. It ensures a deep coherence between intention, materiality, and experience, allowing each project to embody a distinctive and enduring identity.<\/p><p class=\\\"_Paragraphe\\\">We design responsible architecture, mindful of its context, the clarity of circulation, and user comfort. Our work spans from residential to flagship projects, from hospitality to retail, delivering precise and context-driven responses.<\/p><p>\\u00a0<\/p><p class=\\\"_Paragrapheplus\\\">ALB DESIGN | Identity Architecture<sup>\\u00ae<\/sup><\/p><p class=\\\"_Paragraphe\\\">We approach brand identity as a total experience, where signs, imagery, light, interactions, and uses come together to form a sensitive and engaging journey. This approach enables the creation of clear and coherent emotional universes.<\/p><p class=\\\"_Paragraphe\\\">We build identities designed to express themselves at every scale: visual worlds, graphic principles, print and digital, signage, guidelines, and scalable systems.<\/p><p>\\u00a0<\/p><p class=\\\"_Footer\\\"><a href=\\\"mailto:atelierlabranche@atelierlabranche.com\\\">Contact<\/a><\/p><p class=\\\"_Footer\\\"><a rel=\\\"noopener\\\" href=\\\"https:\/\/instagram.com\/maison.branche\\\" target=\\\"_blank\\\">Instagram<\/a><\/p><p class=\\\"_Footer\\\"><a rel=\\\"noopener\\\" href=\\\"https:\/\/linkedin.com\/company\/maisonbranche\\\" target=\\\"_blank\\\" data-id=\\\"0\\\">LinkedIn<\/a><\/p>\",\"align\":\"top\",\"row\":1,\"col\":2,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":2,\"absolute_position\":true,\"lock\":false,\"spaceaboveMu\":\"%\",\"frameOverflow\":\"\"}]}","phonegrid":"{\"colCount\":12,\"colGutter\":1,\"rowGutters\":[8,8,8],\"frameMargin\":5,\"leftFrameMargin\":\"8\",\"rightFrameMargin\":\"8\",\"topFrameMargin\":\"20\",\"mus\":{\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\",\"topFrameMu\":\"%\",\"bottomFrameMu\":\"%\",\"frameMu\":\"%\"},\"bottomFrameMargin\":5,\"rowAttrs\":[{\"relid\":3},{\"row100vh\":true,\"rowcustomheight\":\"\",\"relid\":1},{\"relid\":5},{\"relid\":6}],\"bgColor\":null,\"bgImage\":null,\"cont\":[{\"type\":\"shortcode\",\"cont\":\"[qtranslate_language_switcher]\",\"align\":\"top\",\"row\":0,\"col\":9,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":\"0\",\"spacebelow\":0,\"yvel\":1,\"push\":9,\"relid\":4,\"shortcodeid\":1776850650863,\"absolute_position\":false,\"spaceaboveMu\":\"%\"},{\"type\":\"text\",\"cont\":\"<p class=\\\"_Paragraphe\\\">BRANCHE is a creative studio based in Paris, specializing in spatial design and visual identity. We have developed the M.A.T.R.I.C.E<sup>\\u00ae<\/sup> method to measure brand space experience.<\/p><p class=\\\"_Paragraphe\\\">Two expert and complementary studios come together at the heart of BRANCHE:<br \/><br \/><\/p><p class=\\\"_Paragrapheplus\\\">Atelier la BRANCHE | Experience Space<sup>\\u00ae<\/sup><\/p><p class=\\\"_Paragraphe\\\">Architecture is the spatial expression of the DNA of a place, a brand, or an institution. It ensures a deep coherence between intention, materiality, and experience, allowing each project to embody a distinctive and enduring identity.<\/p><p class=\\\"_Paragraphe\\\">We design responsible architecture, mindful of its context, the clarity of circulation, and user comfort. Our work spans from residential to flagship projects, from hospitality to retail, delivering precise and context-driven responses.<\/p><p>\\u00a0<\/p><p class=\\\"_Paragrapheplus\\\">ALB DESIGN | Identity Architecture<sup>\\u00ae<\/sup><\/p><p class=\\\"_Paragraphe\\\">We approach brand identity as a total experience, where signs, imagery, light, interactions, and uses come together to form a sensitive and engaging journey. This approach enables the creation of clear and coherent emotional universes.<\/p><p class=\\\"_Paragraphe\\\">We build identities designed to express themselves at every scale: visual worlds, graphic principles, print and digital, signage, guidelines, and scalable systems.<\/p><p>\\u00a0<\/p><p class=\\\"_Footer\\\"><a href=\\\"mailto:atelierlabranche@atelierlabranche.com\\\">Contact<\/a><\/p><p class=\\\"_Footer\\\"><a rel=\\\"noopener\\\" href=\\\"https:\/\/instagram.com\/maison.branche\\\" target=\\\"_blank\\\">Instagram<\/a><\/p><p class=\\\"_Footer\\\"><a rel=\\\"noopener\\\" href=\\\"https:\/\/linkedin.com\/company\/maisonbranche\\\" target=\\\"_blank\\\" data-id=\\\"0\\\">LinkedIn<\/a><\/p>\",\"align\":\"top\",\"row\":1,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":\"0\",\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2,\"absolute_position\":true,\"lock\":false,\"spaceaboveMu\":\"%\"}],\"rowGutter\":5}","_links":{"self":[{"href":"https:\/\/branche.paris\/en\/wp-json\/wp\/v2\/pages\/619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branche.paris\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/branche.paris\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/branche.paris\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/branche.paris\/en\/wp-json\/wp\/v2\/comments?post=619"}],"version-history":[{"count":0,"href":"https:\/\/branche.paris\/en\/wp-json\/wp\/v2\/pages\/619\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/branche.paris\/en\/wp-json\/wp\/v2\/pages\/344"}],"wp:attachment":[{"href":"https:\/\/branche.paris\/en\/wp-json\/wp\/v2\/media?parent=619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}