{"id":670,"date":"2026-04-14T15:32:49","date_gmt":"2026-04-14T14:32:49","guid":{"rendered":"https:\/\/branche.paris\/index-copy\/"},"modified":"2026-05-19T16:46:35","modified_gmt":"2026-05-19T15:46:35","slug":"index","status":"publish","type":"page","link":"https:\/\/branche.paris\/en\/index\/","title":{"rendered":"Space and Identity"},"content":{"rendered":"\n<p>This is an example page. It&#8217;s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Hi there! I&#8217;m a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like pi&#241;a coladas. (And gettin&#8217; caught in the rain.)<\/p><\/blockquote>\n\n\n\n<p>&#8230;or something like this:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.<\/p><\/blockquote>\n\n\n\n<p>As a new WordPress user, you should go to <a href=\"http:\/\/branche.paris\/wp-admin\/\">your dashboard<\/a> to delete this page and create new pages for your content. Have fun!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is an example page. It&#8217;s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I&#8217;m a bike messenger [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"open","template":"","meta":[],"class_list":["post-670","page","type-page","status-publish","hentry"],"grid":"{\"colCount\":12,\"colGutter\":2.5,\"rowGutters\":[6,8,5],\"frameMargin\":5,\"leftFrameMargin\":0,\"rightFrameMargin\":0,\"topFrameMargin\":9,\"mus\":{\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\",\"topFrameMu\":\"%\",\"bottomFrameMu\":\"%\",\"frameMu\":\"%\"},\"bottomFrameMargin\":10,\"rowAttrs\":[{\"relid\":5},{\"relid\":4},{\"relid\":32},{\"relid\":35}],\"bgColor\":null,\"bgImage\":null,\"bgVideo\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Didot2\\\">Branche is a creative studio based in Paris, specializing in spatial design and visual identity. We have developed <a class=\\\"_Italic matrice-link\\\" style=\\\"text-decoration: none !important; box-shadow: inset 0 -1px 0 currentColor !important; padding-bottom: 0.06em !important;\\\" href=\\\"\/matrice\\\">the M.A.T.R.I.C.E.<sup>\\u00ae<\/sup> method<\/a> to measure brand space experience.<\/h1>\",\"align\":\"top\",\"row\":0,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":6,\"absolute_position\":false},{\"type\":\"projectindex\",\"cont\":\"\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":8,\"config\":{\"desktop\":{\"sortedColumns\":[{\"name\":\"year\",\"visible\":true},{\"name\":\"title\",\"visible\":true},{\"name\":\"categories\",\"visible\":true},{\"name\":\"tags\",\"visible\":false}],\"titleWidth\":\"\",\"categoriesWidth\":\"\",\"tagsWidth\":\"\",\"yearWidth\":\"\",\"paddingLeftRight\":0},\"tablet\":{\"sortedColumns\":[{\"name\":\"title\",\"visible\":true},{\"name\":\"categories\",\"visible\":false},{\"name\":\"tags\",\"visible\":false},{\"name\":\"year\",\"visible\":true}],\"titleWidth\":\"\",\"categoriesWidth\":\"\",\"tagsWidth\":\"\",\"yearWidth\":\"\",\"paddingLeftRight\":0},\"phone\":{\"sortedColumns\":[{\"name\":\"title\",\"visible\":true},{\"name\":\"categories\",\"visible\":false},{\"name\":\"tags\",\"visible\":false},{\"name\":\"year\",\"visible\":true}],\"titleWidth\":\"\",\"categoriesWidth\":\"\",\"tagsWidth\":\"\",\"yearWidth\":\"\",\"paddingLeftRight\":0},\"category\":[{\"label\":\"Identit\\u00e9\",\"value\":\"identite\"},{\"label\":\"Sc\\u00e9nographie\",\"value\":\"scenographie\"},{\"label\":\"Culturel\",\"value\":\"cultural\"},{\"label\":\"R\\u00e9sidentiel\",\"value\":\"lieu\"},{\"label\":\"Retail\",\"value\":\"retail\"},{\"label\":\"Hospitality\",\"value\":\"hospitality\"},{\"label\":\"Design\",\"value\":\"design\"}],\"orderBy\":\"date\",\"order\":\"DESC\",\"sortedCategories\":[{\"term_id\":8,\"name\":\"Identit\\u00e9\",\"name_display\":\"Identit\\u00e9\",\"visible\":true},{\"term_id\":4,\"name\":\"Hospitality\",\"name_display\":\"Hospitality\",\"visible\":true},{\"term_id\":5,\"name\":\"Sc\\u00e9nographie\",\"name_display\":\"Sc\\u00e9nographie\",\"visible\":true},{\"term_id\":6,\"name\":\"Culturel\",\"name_display\":\"Culturel\",\"visible\":true},{\"term_id\":7,\"name\":\"R\\u00e9sidentiel\",\"name_display\":\"R\\u00e9sidentiel\",\"visible\":true},{\"term_id\":1,\"name\":\"Retail\",\"name_display\":\"Retail\",\"visible\":true},{\"term_id\":14,\"name\":\"Design\",\"name_display\":\"Design\",\"visible\":true}],\"sortedTags\":[],\"textformat\":\"Didot2\",\"spaceTopBottom\":15,\"lineStrokeWidth\":1,\"lineColor\":\"#000000\",\"textColor\":\"#000000\",\"filterColor\":\"#000000\",\"doHoverColor\":false,\"doBgHoverColor\":false,\"doActiveColor\":false,\"hoverColor\":\"#000000\",\"bgHoverColor\":\"#f9f9f9\",\"activeColor\":\"#f9f9f9\",\"useImageHover\":true,\"useImageHoverVideos\":false,\"doFilterHoverColor\":false,\"filterHoverColor\":\"#000000\",\"showFilters\":false,\"filtersTextformat\":\"Footer\",\"yearFilterText\":\"Year\",\"tagsFilterText\":\"Tags\",\"categoriesFilterText\":\"Categories\",\"titleFilterText\":\"Title\",\"categoriesSeparator\":\", \",\"tagsSeparator\":\", \",\"style\":\"table\",\"uniqueId\":1777392096609,\"date_format\":\"Y\"},\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Didot2\\\">Two expert and complementary studios come together at the heart of BRANCHE :<\/h1>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":36,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Paragrapheplus\\\"><span>Atelier la BRANCHE | <span>Experience Space<\/span><sup>\\u00ae<\/sup><\/span><sup><br \/><\/sup><\/h1>\\n<p class=\\\"_Paragraphe\\\">Architecture is the spatial expression of the DNA of a place, a brand, or an institution. It ensures a deep coherence between intention, materiality, and experience, allowing each project to convey a distinctive and enduring identity.<\/p>\\n<p class=\\\"_Paragraphe\\\">We design responsible architecture, mindful of its context, the clarity of circulation, and user comfort. Our work spans from residential projects to flagships, from hospitality to retail, delivering precise and context-driven solutions.<\/p>\",\"align\":\"top\",\"row\":3,\"col\":1,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":33,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<div>\\n<div>\\n<p class=\\\"_Paragrapheplus\\\"><span>ALB DESIGN | Identity <\/span><span>Architecture<\/span><sup>\\u00ae<br \/><\/sup><\/p>\\n<p class=\\\"_Paragraphe\\\">We approach brand identity as a total experience, where signs, imagery, light, interactions, and uses come together to form a sensitive and engaging journey. This approach enables the creation of clear and coherent emotional universes.<\/p>\\n<p class=\\\"_Paragraphe\\\">We build identities designed to express themselves at every scale: visual worlds, graphic principles, print and digital, signage, guidelines, and scalable systems.<\/p>\\n<\/div>\\n<\/div>\",\"align\":\"top\",\"row\":3,\"col\":7,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":34,\"absolute_position\":false}]}","phonegrid":"{\"colCount\":12,\"colGutter\":1,\"rowGutters\":[15,15,10,10],\"frameMargin\":5,\"leftFrameMargin\":5,\"rightFrameMargin\":5,\"topFrameMargin\":\"25\",\"mus\":{\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\",\"topFrameMu\":\"%\",\"bottomFrameMu\":\"%\",\"frameMu\":\"%\"},\"bottomFrameMargin\":5,\"rowAttrs\":[{\"relid\":7},{\"relid\":9},{\"relid\":37},{\"relid\":38},{\"relid\":31}],\"bgColor\":null,\"bgImage\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Didot2\\\">Branche is a creative studio based in Paris, specializing in spatial design and visual identity. We have developed <a class=\\\"_Italic matrice-link\\\" style=\\\"text-decoration: none !important; box-shadow: inset 0 -1px 0 currentColor !important; padding-bottom: 0.06em !important;\\\" href=\\\"\/matrice\\\">the M.A.T.R.I.C.E.<sup>\\u00ae<\/sup> method<\/a> to measure brand space experience.<\/h1>\",\"align\":\"middle\",\"row\":0,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":6,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"projectindex\",\"cont\":\"\",\"align\":\"middle\",\"row\":1,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":8,\"config\":{\"desktop\":{\"sortedColumns\":[{\"name\":\"year\",\"visible\":true},{\"name\":\"title\",\"visible\":true},{\"name\":\"categories\",\"visible\":true},{\"name\":\"tags\",\"visible\":false}],\"titleWidth\":\"\",\"categoriesWidth\":\"\",\"tagsWidth\":\"\",\"yearWidth\":\"\",\"paddingLeftRight\":0},\"tablet\":{\"sortedColumns\":[{\"name\":\"title\",\"visible\":true},{\"name\":\"categories\",\"visible\":false},{\"name\":\"tags\",\"visible\":false},{\"name\":\"year\",\"visible\":true}],\"titleWidth\":\"\",\"categoriesWidth\":\"\",\"tagsWidth\":\"\",\"yearWidth\":\"\",\"paddingLeftRight\":0},\"phone\":{\"sortedColumns\":[{\"name\":\"title\",\"visible\":true},{\"name\":\"categories\",\"visible\":false},{\"name\":\"tags\",\"visible\":false},{\"name\":\"year\",\"visible\":true}],\"titleWidth\":\"\",\"categoriesWidth\":\"\",\"tagsWidth\":\"\",\"yearWidth\":\"\",\"paddingLeftRight\":0},\"category\":[{\"label\":\"Identit\\u00e9\",\"value\":\"identite\"},{\"label\":\"Sc\\u00e9nographie\",\"value\":\"scenographie\"},{\"label\":\"Culturel\",\"value\":\"cultural\"},{\"label\":\"R\\u00e9sidentiel\",\"value\":\"lieu\"},{\"label\":\"Retail\",\"value\":\"retail\"},{\"label\":\"Hospitality\",\"value\":\"hospitality\"},{\"label\":\"Design\",\"value\":\"design\"}],\"orderBy\":\"date\",\"order\":\"DESC\",\"sortedCategories\":[{\"term_id\":8,\"name\":\"Identit\\u00e9\",\"name_display\":\"Identit\\u00e9\",\"visible\":true},{\"term_id\":4,\"name\":\"Hospitality\",\"name_display\":\"Hospitality\",\"visible\":true},{\"term_id\":5,\"name\":\"Sc\\u00e9nographie\",\"name_display\":\"Sc\\u00e9nographie\",\"visible\":true},{\"term_id\":6,\"name\":\"Culturel\",\"name_display\":\"Culturel\",\"visible\":true},{\"term_id\":7,\"name\":\"R\\u00e9sidentiel\",\"name_display\":\"R\\u00e9sidentiel\",\"visible\":true},{\"term_id\":1,\"name\":\"Retail\",\"name_display\":\"Retail\",\"visible\":true},{\"term_id\":14,\"name\":\"Design\",\"name_display\":\"Design\",\"visible\":true}],\"sortedTags\":[],\"textformat\":\"Didot2\",\"spaceTopBottom\":15,\"lineStrokeWidth\":1,\"lineColor\":\"#000000\",\"textColor\":\"#000000\",\"filterColor\":\"#000000\",\"doHoverColor\":false,\"doBgHoverColor\":false,\"doActiveColor\":false,\"hoverColor\":\"#000000\",\"bgHoverColor\":\"#f9f9f9\",\"activeColor\":\"#f9f9f9\",\"useImageHover\":true,\"useImageHoverVideos\":false,\"doFilterHoverColor\":false,\"filterHoverColor\":\"#000000\",\"showFilters\":false,\"filtersTextformat\":\"Footer\",\"yearFilterText\":\"Year\",\"tagsFilterText\":\"Tags\",\"categoriesFilterText\":\"Categories\",\"titleFilterText\":\"Title\",\"categoriesSeparator\":\", \",\"tagsSeparator\":\", \",\"style\":\"table\",\"uniqueId\":1777392096609,\"date_format\":\"Y\"},\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Didot2\\\">Two expert and complementary studios come together at the heart of BRANCHE :<\/h1>\",\"align\":\"middle\",\"row\":2,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":36,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Paragrapheplus\\\"><span>Atelier la BRANCHE | <span>Experience Space<\/span><sup>\\u00ae<\/sup><\/span><sup><br \/><\/sup><\/h1>\\n<p class=\\\"_Paragraphe\\\">Architecture is the spatial expression of the DNA of a place, a brand, or an institution. 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