Hotel Tropea project involves the complete renovation of a three-star hotel located in Tropea, Calabria. The intervention develops an approach attentive to the existing heritage, through architecture and interior design rooted in local materials and regional craftsmanship.
The project is based on the exposure of the original stone structure, combined with lime-plastered walls, reclaimed terracotta flooring, and locally produced ceramics. Olive wood joinery from Calabria, custom-made textiles, and a selection of furniture created with local artisans and sourced from antique markets contribute to the identity of the space.
The approach is measured, where each intervention seeks to extend the character of the building while responding to the contemporary uses of hospitality. Completed in 2018, Hotel Tropea offers an experience deeply anchored in its territory, between architectural rehabilitation and hospitality.
© Photos : Sacha Luisada
Client: Private
Program: Hospitality · Renovation · Interior Architecture
Year: 2018
Location: Tropea, Italy
Status: Completed
Hotel Tropea project involves the complete renovation of a three-star hotel located in Tropea, Calabria. The intervention develops an approach attentive to the existing heritage, through architecture and interior design rooted in local materials and regional craftsmanship.
The project is based on the exposure of the original stone structure, combined with lime-plastered walls, reclaimed terracotta flooring, and locally produced ceramics. Olive wood joinery from Calabria, custom-made textiles, and a selection of furniture created with local artisans and sourced from antique markets contribute to the identity of the space.
The approach is measured, where each intervention seeks to extend the character of the building while responding to the contemporary uses of hospitality. Completed in 2018, Hotel Tropea offers an experience deeply anchored in its territory, between architectural rehabilitation and hospitality.
© Photos : Sacha Luisada
Client: Private
Program: Hospitality · Renovation · Interior Architecture
Year: 2018
Location: Tropea, Italy
Status: Completed
BRANCHE is a creative studio based in Paris, specializing in spatial design and visual identity. We have developed the M.A.T.R.I.C.E® method to measure brand space experience.
Two expert and complementary studios come together at the heart of BRANCHE:
Atelier la BRANCHE | Experience Space®
Architecture is the spatial expression of the DNA of a place, a brand, or an institution. It ensures a deep coherence between intention, materiality, and experience, allowing each project to embody a distinctive and enduring identity.
We design responsible architecture, mindful of its context, the clarity of circulation, and user comfort. Our work spans from residential to flagship projects, from hospitality to retail, delivering precise and context-driven responses.
ALB DESIGN | Identity Architecture®
We approach brand identity as a total experience, where signs, imagery, light, interactions, and uses come together to form a sensitive and engaging journey. This approach enables the creation of clear and coherent emotional universes.
We build identities designed to express themselves at every scale: visual worlds, graphic principles, print and digital, signage, guidelines, and scalable systems.
BRANCHE is a creative studio based in Paris, specializing in spatial design and visual identity. We have developed the M.A.T.R.I.C.E® method to measure brand space experience.
Two expert and complementary studios come together at the heart of BRANCHE:
Atelier la BRANCHE | Experience Space®
Architecture is the spatial expression of the DNA of a place, a brand, or an institution. It ensures a deep coherence between intention, materiality, and experience, allowing each project to embody a distinctive and enduring identity.
We design responsible architecture, mindful of its context, the clarity of circulation, and user comfort. Our work spans from residential to flagship projects, from hospitality to retail, delivering precise and context-driven responses.
ALB DESIGN | Identity Architecture®
We approach brand identity as a total experience, where signs, imagery, light, interactions, and uses come together to form a sensitive and engaging journey. This approach enables the creation of clear and coherent emotional universes.
We build identities designed to express themselves at every scale: visual worlds, graphic principles, print and digital, signage, guidelines, and scalable systems.