Presented at the Palais de Tokyo, the exhibition “FRED Joaillier, Creator Since 1936” traces 85 years of the Maison’s history through an immersive journey structured into thematic rooms, showcasing over 450 pieces and nearly 300 archival documents.
Our intervention focused on the design of the exhibition scenography, conceived as a clear and fluid framework to support the discovery of the heritage and creations of FRED.
Client: FRED
Program: Exhibition Design
Year: 2022
Area: 3 galleries at the Palais de Tokyo
Status: Completed
Presented at the Palais de Tokyo, the exhibition “FRED Joaillier, Creator Since 1936” traces 85 years of the Maison’s history through an immersive journey structured into thematic rooms, showcasing over 450 pieces and nearly 300 archival documents.
Our intervention focused on the design of the exhibition scenography, conceived as a clear and fluid framework to support the discovery of the heritage and creations of FRED.
Client: FRED
Program: Exhibition Design
Year: 2022
Area: 3 galleries at the Palais de Tokyo
Status: Completed
BRANCHE is a creative studio based in Paris, specializing in spatial design and visual identity. We have developed the M.A.T.R.I.C.E® method to measure brand space experience.
Two expert and complementary studios come together at the heart of BRANCHE:
Atelier la BRANCHE | Experience Space®
Architecture is the spatial expression of the DNA of a place, a brand, or an institution. It ensures a deep coherence between intention, materiality, and experience, allowing each project to embody a distinctive and enduring identity.
We design responsible architecture, mindful of its context, the clarity of circulation, and user comfort. Our work spans from residential to flagship projects, from hospitality to retail, delivering precise and context-driven responses.
ALB DESIGN | Identity Architecture®
We approach brand identity as a total experience, where signs, imagery, light, interactions, and uses come together to form a sensitive and engaging journey. This approach enables the creation of clear and coherent emotional universes.
We build identities designed to express themselves at every scale: visual worlds, graphic principles, print and digital, signage, guidelines, and scalable systems.
BRANCHE is a creative studio based in Paris, specializing in spatial design and visual identity. We have developed the M.A.T.R.I.C.E® method to measure brand space experience.
Two expert and complementary studios come together at the heart of BRANCHE:
Atelier la BRANCHE | Experience Space®
Architecture is the spatial expression of the DNA of a place, a brand, or an institution. It ensures a deep coherence between intention, materiality, and experience, allowing each project to embody a distinctive and enduring identity.
We design responsible architecture, mindful of its context, the clarity of circulation, and user comfort. Our work spans from residential to flagship projects, from hospitality to retail, delivering precise and context-driven responses.
ALB DESIGN | Identity Architecture®
We approach brand identity as a total experience, where signs, imagery, light, interactions, and uses come together to form a sensitive and engaging journey. This approach enables the creation of clear and coherent emotional universes.
We build identities designed to express themselves at every scale: visual worlds, graphic principles, print and digital, signage, guidelines, and scalable systems.